Filed under: Heat, NBA Media Watch, Sports Business and Media

LeBron James is at it again, folks, living it up in a den of sin, with an ESPN reporter taking notes, and then — it would appear — possibly pulling strings to get the story yanked. Oh, and then leaving the network, which grovels at his feet, to make a fool of itself by claiming that the story posted was an incomplete draft — none of which ever reappeared.

Such is life in the offseason where one man, and his capacity for collusion, corruption, and calumny have become, yes, bigger than the NBA itself. John Lennon caught hell for saying that the Beatles were bigger than Jesus; LeBron James would, too, if he said what we’ve all made possible.

James is more popular than the Association right now, and not in a “Michael Jordan owns this sport” kind of way. He’s a sideshow, a diversion when the only other thing going is USA Basketball and whatever crazy plot David Kahn hatches next.

Thus, in between “The Decision” and The Cover-Up, there was, simply, The Mistake. It makes for far less juicy copy, and no one can fling around morality like its 1745. Really, though, this story never should have happened.

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